Trendspotting: Four key photography trends in private brand packaging design

Trendspotting: Four key photography trends in private brand packaging design


At Rouge24, we not only create award-winning private brand packaging designs; we also execute hundreds of photo shoots a year, shooting every type of product imaginable, from salmon to patio chairs. Making sure these products always look appealing and attractive involves technical know-how, as well as an awareness of the current trends in private brand packaging photography. “Photography is typically the first thing everyone sees when they look at a package, so it’s important to convey the product in a way that clearly showcases its function and quality level,” says Rouge24 Creative Director Michael Schmidt. Here, Michael identifies four key packaging photography trends:

  • When it comes to lighting, replicating a daylight environment is now the standard in packaging photography for products across the board, from food to kitchenware. “The dark steakhouse approach is no longer considered sophisticated,” Michael says.
  • A current trend for food products is to photograph the item in the context of an actual meal preparation in a home setting. If chicken broth is the product, for example, it could be shown in a pot surrounded by chopped fresh vegetables, ready to prepare a homemade soup.
  • Natural surfaces are also trending in private brand packaging photography across all product categories. Outdoor furniture, for example, could be shot on a flagstone patio, while a food product might be shot on a butcher-block countertop.
  • Propping, if necessary—like for an outdoor furniture shoot—should be minimal and relevant, so the focus stays on the key product, and the environment should appear like someone actually lives there. “The setting should be aspirational but attainable,” Michael says. One prop that’s trending up, according to Michael? Wine—cheers to that!

Keeping these four trends in mind should ensure that your packaging’s photography does its job effectively—enticing customers to buy your product.



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