Backyard Grill at Walmart

Backyard Grill at Walmart

Packaging development, style guide creation & project management

Walmart needed a new private label in the outdoor grill and accessories department to transition some Mainstays inventory and introduce new items. The color palette needed to be kept to a minimum—just two or three colors—and the design required a more targeted visual presence that would cater to the predominantly male audience. We designed the logo and the packaging, wrote the style guide and developed the strategy for the visual brand design. The first season in-store has proven to be extremely successful.