Belle Hop by Lewis N. Clark

Belle Hop by Lewis N. Clark

Packaging development, style-guide creation & project management

We developed this logo and design system to appeal to the female traveler. A silo was selected to appeal to the largest possible segment of the demographic. We chose to use a professional-looking business traveler who conveys the idea that she has the knowledge and authority to select the most convenient and efficient method for packing since her needs are more demanding.

Tags
packaging, project management, style-guide