Vooz, the Korean company responsible for creating the global powerhouse brand Pucca hired Rouge 24 to redesign its packaging. The styles were broken into three tiers: mass-market, mid-tier and premium. The three different designs needed to stem from the same overall style, but each level needed to maintain its own voice on-shelf. The designs shown here are the basic packages, as well as an example of shelf signage, also created by Rouge 24. We had a blast working on this project even with the middle-of-the-night calls to Korea. WE LOVE PUCCA & GARU!