Pucca by Vooz

Pucca by Vooz

Global packaging redesign

Vooz, the Korean company responsible for creating the global powerhouse brand Pucca hired Rouge 24 to redesign its packaging. The styles were broken into three tiers: mass-market, mid-tier and premium. The three different designs needed to stem from the same overall style, but each level needed to maintain its own voice on-shelf. The designs shown here are the basic packages, as well as an example of shelf signage, also created by Rouge 24. We had a blast working on this project even with the middle-of-the-night calls to Korea. WE LOVE PUCCA & GARU!

Tags
packaging