SHAPE UP! by Dr.Phil

SHAPE UP! by Dr.Phil

Identity & package design

The graphic trick we had to pull off with this line of packaging was to balance the power of Dr. Phil’s name and straight-talking philosophy with the genuine efficacy of the product, and to do so in a way that would appeal to an understandably cynical female target audience. The project included the design and development of the name and logo, as well as the packaging components. We also worked on TV concepts for the brand.